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Mirror Indy 2026 Media Kit
Locally engaged audience
Mirror Indy focuses our community news coverage on the city of Indianapolis, including the nine townships. We engage with audiences who are overlooked by and distrustful of traditional media, actively working to understand their needs and empower them with information.
Audience
Live in Marion County/Indianapolis
Female
Read the Mirror Indy newsletter multiple days per week
Feel Mirror Indy is filling important gaps in local news and reporting
Interests
Local news
Civic engagement
Community engagement
Source: June 2025 Newsletter Survey
Website
75K
Average monthly unique visitors
150K
Average monthly impressions
Source: Google Analytics September-November 2025
Newsletters
In the Mirror
Daily community news
37K
Subscribers
Up 23% since July 1, 2025.
Play List
Weekly arts and culture
28K
Subscribers
Up 35% since July 1, 2025.
Community Focused Media
Our website is the home base for our community news coverage, but we believe in meeting our audience where they feel most comfortable.
For some, that means getting a friendly summary of the day’s news in their email inbox. For others, it’s quick hits of helpful info in their social feeds. Here are a few of the channels we use to get the news to our community.
MirrorIndy.org
We bring our audience useful resources, stories about neighbors and news that affects their lives and communities.
Email newsletters
All of our email newsletters are free and packed with useful, engaging information.
- In the Mirror
A daily touchpoint for readers who want to be aware of what’s going on in the city. - Play List
Our weekly dive into Indy’s colorful cultural happenings and art news.
Text groups
We use texting not only as a way to push out news, but also as a way for community members to connect directly with editors and reporters.
- In the Mirror
General news and resources - Calling Home
Housing and homelessness - Westside Beat
News and events on Indy’s west side - Eastside Beat
News and events on Indy’s east side
Social Media
41K
Total followers
54K
Average monthly engagement
Events
From community listening sessions and staff volunteer days to festivals and art galleries, Mirror Indy is an active participant in the Indianapolis community.
Impact
Here’s what a few of our readers and partners have told us about the impact Mirror Indy has had on their relationships with the Indianapolis community.
“As a small business owner in our vibrant community, I’ve always been an advocate for local journalism and the storytelling that connects Indy residents to the news and information they need to thrive.
In today’s fast-paced digital world, I’m especially concerned about the lack of reliable local news and how critical information sharing is often drowned out by noisy divisive rhetoric.
That’s why Mirror Indy has been a breath of fresh air!
I value their focus to shine a light on the issues that matter most to us, from local events and grassroots initiatives to the voices of those who often go unheard. Their commitment to quality journalism helps us stay informed and engaged, fostering a sense of unity and purpose.”
– Kristin Kohn, owner of Silver in the City
“The District Theatre supports independent news reporting and arts coverage. Mirror Indy provides up to the minute local news in Indianapolis. Thank you for your dedicated news team, fact checkers, volunteers and editors.”
– The District Theatre, May 2025
“I love Mirror Indy. They report on stories I never hear about on the local news. Keep it up.”
– Charlie L., April 2025
“I depend on Mirror Indy to give me news I can trust. It’s a valuable addition to the Indianapolis community.”
– Mary B., April 2025
“Thank you for keeping local news alive!”
– Don S., April 2025
“Thanks for all you do to keep us on our toes and paying attention – especially when it’s tempting to just close our eyes. Keep up the great work!”
– Jennifer D., March 2025
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