Beech Grove wants neighbors to give local businesses some love throughout February. 

For the Love of Main is a month-long initiative to support businesses on Main Street, which comes with a prize for frequent shoppers. Community members will be a step closer to winning a prize basket worth over $200 each time they visit a participating store throughout February.

The event is hosted by Next Stop, Beech Grove, a nonprofit focused on revitalizing Main Street, and sponsored by Greater Beech Grove Chamber of Commerce and Griffith Flooring Service.

Here are the participating businesses:

• 5th Ave. Grill and Bar, 423 Main St.
• Beech Grove Clay Works, 339 Main St.
• Conjure Beauty Spa, 17 N. 5th Ave.
• Eckstein Shoe Store, 620 Main St.
• Gwendolyn Lee Cakery, 7 N. 5th Ave.
• O’Gara’s Irish Pub, 522 Main St.
• Rustic Root, 626 Main St.
• Spalding Jewelry, 701 Main St. 
• Timeless Treasures Vintage Decor, 127 Main St.

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Mirror Indy reporter Elizabeth Gabriel covers the south side of Marion County. Contact her at elizabeth.gabriel@mirrorindy.org. Follow her on X at @_elizabethgabs.

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For the Love of Main encourages neighbors to shop local in February

by Elizabeth Gabriel, Mirror Indy
January 28, 2026

<h1>For the Love of Main encourages neighbors to shop local in February</h1> <p class="byline">by Elizabeth Gabriel, Mirror Indy <br />January 28, 2026</p> <p>Beech Grove wants neighbors to give local businesses some love throughout February.&nbsp;</p> <p><a href="https://www.facebook.com/events/25436428302632618/25436428335965948?acontext=%257B%2522event_action_history%2522%253A[%257B%2522extra_data%2522%253A%2522%2522%252C%2522mechanism%2522%253A%2522surface%2522%252C%2522surface%2522%253A%2522groups_highlight_units%2522%257D%252C%257B%2522extra_data%2522%253A%2522%2522%252C%2522mechanism%2522%253A%2522surface%2522%252C%2522surface%2522%253A%2522permalink%2522%257D%252C%257B%2522extra_data%2522%253A%2522%2522%252C%2522mechanism%2522%253A%2522surface%2522%252C%2522surface%2522%253A%2522permalink%2522%257D]%252C%2522ref_notif_type%2522%253Anull%257D" target="_blank" rel="noreferrer noopener">For the Love of Main</a> is a month-long initiative to support businesses on Main Street, which comes with a prize for frequent shoppers. Community members will be a step closer to winning a prize basket worth over $200 each time they visit a participating store throughout February.</p> <p>The event is hosted by <a href="https://www.nextstopbeechgrove.org/" target="_blank" rel="noreferrer noopener">Next Stop, Beech Grove</a>, a nonprofit focused on revitalizing Main Street, and sponsored by Greater Beech Grove Chamber of Commerce and Griffith Flooring Service.</p> <p>Here are the participating businesses:</p> <ul class="wp-block-list"> <li>5th Ave. Grill and Bar, 423 Main St.</li> <li>Beech Grove Clay Works, 339 Main St.</li> <li>Conjure Beauty Spa, 17 N. 5th Ave.</li> <li>Eckstein Shoe Store, 620 Main St.</li> <li>Gwendolyn Lee Cakery, 7 N. 5th Ave.</li> <li>O’Gara’s Irish Pub, 522 Main St.</li> <li>Rustic Root, 626 Main St.</li> <li>Spalding Jewelry, 701 Main St. </li> <li>Timeless Treasures Vintage Decor, 127 Main St.</li> </ul> <p>This &lt;a target=&quot;_blank&quot; href=&quot;https://mirrorindy.org/beech-grove-small-local-business-main-street-southside/&quot;&gt;article&lt;/a&gt; first appeared on &lt;a target=&quot;_blank&quot; href=&quot;https://mirrorindy.org&quot;&gt;Mirror Indy&lt;/a&gt; and is republished here under a &lt;a target=&quot;_blank&quot; href=&quot;https://creativecommons.org/licenses/by-nd/4.0/&quot;&gt;Creative Commons Attribution-NoDerivatives 4.0 International License&lt;/a&gt;.&lt;img src=&quot;https://i0.wp.com/mirrorindy.org/wp-content/uploads/2025/07/cropped-Mirror-Indy-square-logo-1.png?resize=150%2C150&amp;amp;ssl=1&quot; style=&quot;width:1em;height:1em;margin-left:10px;&quot;&gt;</p> &lt;img id=&quot;republication-tracker-tool-source&quot; src=&quot;https://mirrorindy.org/?republication-pixel=true&amp;post=72387&amp;amp;ga4=G-X0R0QW371R&quot; style=&quot;width:1px;height:1px;&quot;&gt;&lt;script&gt; PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: &quot;https://mirrorindy.org/beech-grove-small-local-business-main-street-southside/&quot;, urlref: window.location.href }); } } &lt;/script&gt; &lt;script id=&quot;parsely-cfg&quot; src=&quot;//cdn.parsely.com/keys/mirrorindy.org/p.js&quot;&gt;&lt;/script&gt;

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